If asked to list those things most important to you, answers given would range from family, friends, and God, to career success, good health, romance, or world peace. At Genieo Innovation, we understand the value of constantly staying connected with what matters to you most, quickly and effectively. With an ever increasing and seemingly overwhelming amount of information available on the Internet to sift through each day, we decided to help you make it simple to focus on the things that are most important for you when reading on the web. Our goal is to eliminate the need to handpick the articles you want to read from numerous RSS feeds and sites. Instead, we provide a web startpage that shows you the items that are most relevant to your interests.
No more manual management of news readers, separate checking of your social networking sites, and more – we believe we have a good understanding of the mix of categories that make up what you want to know, based on your recent Internet behavior. It’s simply a reflection of what your interests are already, without you having to customize anything – we even decided to design our startpage according to the following categories
At the top, you will find what we term objective hot. These are essentially the main headlines from the news portals you frequently visit. Why are they important? Simply because these headlines are the hottest in the world, what you need to know NOW. You do not really want to remain wordless when people chat about the latest hostage crisis, right?
Right below, we provide subjective hot headlines. These items are hot by considering which have most recently grabbed your attention, or your friends’ latest attention. You will typically find follow-up items on unfolding news stories you have been tracking. You will also see items posted by your Facebook and Twitter friends. Oh, don’t worry, not just any item your friends posted – only those that are important to you.
Finally, we recognize that you might be interested in issues that are not currently “hot”. The headlines at the bottom part of the page might relate to your favorite NBA team, the rock band you can’t live without, the latest IPO or all of the above. In short, topics you find interesting, but only occasionally pop up in the news.
All in all, we believe that this balance of items – ranging from the attention of the entire world to your specific areas of interest – provides a COMPLETE, COMPREHENSIVE and PERSONALIZED experience. And you do not have to do anything at all to get all that! We analyze what headlines deserve your attention fully and automatically. More on how we do that next time.
By: Lior Gavish, Algorithm Developer