The secret of service

The secret of service

“Gerard” I informed my butler this morning, “Your services are no longer required”
“May I inquire why?” Gerard asked, and the underlining tone of ‘You will not last 24 hours without me’ did not escape my acute sense of observation.
“You are too conspicuous” I retorted mildly.
And after all, really, one should not be expected to be constantly busy himself with respect to being serviced.
The idea came to my mind after a brief yet very informative conversation with Jerome, a good friend of mine who works with Genieo. Apparently, at Genieo, although in the software realm, they’ve managed to make proper sense of what is considered service.
I mean, really, if one wanted to do things for himself one would not require service. And what is the use of service if it is thrusted upon one in an impersonal manner which would require one to constantly service his own service provider by providing him with the particulars of which he would like to be serviced with. Personally, I truly find this utterly boring.
“The whole idea of service is to be inconspicuous” said Jerome and captured my immediate attention, “And personalized of course” he added inevitably. “The service provider should gather all the information about you without making fuss and without you having to bother about it yourself, and present the service to you in a way that all you have to do is just enjoy the results”.
“Cheers!” I exclaimed. “Are you looking for a job?”
I was just joking of course. Jerome is quite happy working with the team at Genieo.
It seems some people are perfectly happy investing their time, efforts and resources in researching and developing something which is designed to service you and precisely you in a perfectly individual manner.
In their case, it’s software. “This software” explains Jerome, “will study your interests, inconspicuously, and respectively will run around the internet and search for things which you may find interesting, presenting it in regular updates on a personal start page of your own, right to your browser”
“Smashing!” I said, “I’ve got to fire my butler!”
And so it happened. However, I’m not as heartless as that and I found Gerard another job.
At Genieo.
Yes. He’ll just be hanging around there, setting an example of how to render a perfect conspicuous service, and thus helping the team to come up with all possible ways to avoid it.
After all, research is everything.

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