Without lifting a finger, web users now have a smart and easy way to automatically filter their news, blogs and social networks according to their own personal interests

Genieo enables layman web users to experience information in a way that will keep them continuously updated on the topics they care about

Herzliya, Israel, February 16th, 2010 – Ever imagined a place where all your personal web content is centralized, after being automatically filtered according to your specific topics of interest, including your favorite news, blogs, videos, and even your Twitter and Facebook stream updates?

Genieo is a newspaper styled homepage, designed exclusively for you, and featuring personalized news and information specifically relevant to your interests. Offering a new informational experience for all Internet users, Genieo adapts to your online behavior, saves you time and helps discover items of interest to you, all in a process which requires zero management and in which your information remains completely private.

Genieo is available for download at www.genieo.com,

How does it work? Genieo is a desktop application employing a new technology called Micro-Behavioral-Targeting (MBT), pioneered by Genieo Innovation. MBT continuously studies the user’s individual topics of interest from his browsing activity, follows them as they form and evolve, and accordingly forms connections with sources of information across the web which are most relevant to the user’s interests. For example, a reader who has been recently following the latest news about baseball player Derek Jeter will be updated not with general sports stories, or all articles concerning baseball, or all news about the New York Yankees, but with news specifically relating to Jeter himself, ranging from news sites, blogs, tweets, and more.

Genieo automatically identifies and continuously adapts to any changes of the user’s topics of interest – so that the user doesn’t have to manually predefine his topics or set categories.

Additionally, Genieo discovers RSS feeds while the user browses the web, it ranks and then manages these sources, (automatically opting in/out from feeds) based on the individual changing interests.

What does it look like? The user receives items of his/her interests in the following categories of content:

1. Top Headlines – Latest headlines from a user’s most visited news portals, irrespective of topic.
2. Hot Items – Topic-focused items, most read by other internet users. Genieo also deliver to the user the most read and popular news articles according to his/her topics of interest, in addition to the items from news portals and blogs he/she most frequently visits.
3. Follow-up items on news articles the user has previously read, so that he/she doesn’t miss any updates on stories he/she cares about.
4. Up-to-the-minute updates on live events followed by the user (i.e. sports, technology conferences, presidential speeches, award shows, etc).
5. Interesting Items – Topic focused items of the highest interest to the user, and from his most frequently visited sites.
6. Facebook and Twitter updates filtered according to the user’s most recent topics of interest.

Unlike other personalization solutions, Genieo does not collect any private information. As a desktop application, Genieo’s entire mapping and profiling process is performed solely on the user’s computer, and for the first time, you can enjoy a personalization engine that does not involve any server side interaction. This way the user’s private information remains always with him/her, and none of it is shared in anyway with any third party, or anywhere on the web. Furthermore, Genieo respects secure content and automatically disables itself once the user navigates into secure sites, such as emails boxes or online calendars.

“Genieo marks a new era for information management – “Mashup Personalization” – where all personalized and relevant content is centralized in one place,” said Sol Tzvi, CEO and Co-Founder of Genieo. “In the current online content model, with everything being highlighted, nothing seems important. So if we want to know what’s happening in our world, we need a smart tool to serve as a human algorithm and highlight the most promising choices for us. Genieo makes this concept a reality.”

Genieo currently works on Microsoft Windows via Internet Explorer and Firefox browsers, with additional browser integration planned in the future. The application is currently compatible with the following languages: English, French, Italian, German, Russian, Spanish and Hebrew.