(Herzliya, Israel – October 6, 2010) – Genieo, the news reader that combines your social and news feeds into one perfectly personalized home page, today released two new features: the auto-blogged, “My Personal Magazine,” which lets you quickly and simply create a stylish visual magazine to send to anyone, anywhere – via link or email; and “My Day in Pictures” – literally a snapshot of the posts, tweets, Facebook updates, links and news articles you found interesting and want to share with friends or followers on Facebook.

A quick explanation of the two features can be found at:

http://www.genieo.com/day-in-pictures/
http://www.genieo.com/personal-magazine/

The secret is Genieo’s award-winning, private personalization engine: fully automatic, freakishly accurate and addictive. Where some ‘news readers” simply re-prioritize your RSS feeds and their APIs, Genieo can read for context and tell whether its found something you really want to know right now (intention) or something that always piques your interest in an ongoing, general way (attention). Thus the items it sends become extremely personal and tailored to the changing dynamics of each user’s life.

“We initially built My Personal Magazine and My Day in Pictures as an experiment in bringing the visual interface to our users,” said Sol Tzvi, “when we realized they were both easier and more sophisticated than what others were trying to do, we decided to release them as a feature.

“Instead of perusing an aggregator or tweeting about what you’re reading, Genieo’s My Personal Magazine and My Day in Pictures deliver a fun and visually stylish snapshot of the topics and stories that caught your interest, to easily share with friends and followers,” said Tzvi.

The Day in Pictures and My Personal Magazine features are available to any Genieo user. Genieo is currently available in Windows, iPad, iPhone and Android reader versions, at Genieo

About Genieo

In Genieo, for the first time, privacy and personalization are combined to bring content that is as dynamic as its users’ lives: connected, evolving, relevant – and private. Genieo’s proprietary algorithms privately detects users’ intentions and attention and delivers interesting and relevant content like blogs, videos, Facebook links, Twitter feeds, or breaking news. Genieo also automatically detects the difference between short-term interests like an apartment search, or a long-term interest like news of a specific sports team, favorite artist or even a local topic like school news.

Unlike other personalization solutions, Genieo protects the user’s privacy by keeping all the information on the user’s computer or mobile device and not sharing it with a server. Genieo has enormous implications for advertising and media; highly targeted ads can be precisely delivered without revealing personal information.

Founded in 2008 with 15 employees, Genieo Innovation’s headquarters and development center are located at the heart of the hi-tech industrial area in Herzliyia, Israel. For more information, go to Genieo.

Contact:

Merredith Branscombe
Leap Public Relations
Merredith@LeapPR.com
+1-720-235-7363