According to your own individual interests, or how does Genieo do what it does?

What’s the point of having all this information we have available nowadays if one has to spend so much time sifting through it in order to find the specific things one really cares to know? Genieo’s solution to this problem is a system that performs dynamic news tracking according to individual user’s preferred topics of interest.

So what is dynamic news tracking?

Dynamic means automatically studying the endless variety of human interests, following these different interests as they go through natural changes and evolve, and adapting to them continuously; news – means what is news to you specifically; and tracking… well that’s bringing everything together smoothly and accurately. Isn’t that what personalization ought to be all about?

In order to perform this individual dynamic news tracking, Genieo created a propriety technology named Micro Behavioral Targeting (MBT), which is basically a set of algorithms and methods combining data mining clustering and behavioral targeting technologies that create and define an individual user’s profile. Genieo then searches the web, finds and connects to respective sources (automatic RSS feeds management) based on the interests as registered in the individual user’s profile, and regularly updates his personal homepage with new and relevant information items suited especially to him.

The beauty of Genieo’s dynamic news tracking is that it is fully automatic and requires zero management by the user, it also requires no expert knowledge on the part of the user, such as RSS feeds management, in order to enjoy full, free and fluent access to all information available on the web, it saves a bundle of time and it is very accurate in terms of the results it brings with respect to the user’s proffered topics of interests.

You asked what is dynamic news tracking, well now you know.